Job Description
The Digital Marketing Coordinator is a key contributor to the Communications team, ensuring accurate, timely distribution of thought leadership and external communications. The right candidate will have an unwavering commitment to detail and accuracy, strong writing skills and an interest in marketing analytics. This role will blend team collaboration and individual contribution to help ensure seamless cross-office coverage of S&C's email marketing, website, social media and other channels.
The scheduled hours for this position are 1:00 p.m. to 9:00 p.m. E.T. and overtime is required.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Essential duties and responsibilities include the following. Other duties may be assigned.
- Distribute thought leadership, primarily client memos, and email marketing campaigns using tools such as Vuture and Dispatch. Own content preparation, list generation and performance tracking.
- Contribute to SEO efforts by reviewing site performance, optimizing content and implementing best practices, utilizing tools such as Conductor.
- Leverage tools such as Google Analytics to measure, analyze, and report on digital performance and enable data-driven decision-making.
- Identify critical gaps in current marketing efforts, conduct regular benchmarking analysis, develop and/or improve comprehensive strategies that align with organizational objectives.
- Collaborate with Communications staff to amplify firm news, thought leadership, and media coverage via digital channels including e-mail marketing, website and social media.
- Coordinate with Business Development staff on targeted campaigns and client-focused digital strategies, especially for California and Asia-Pacific offices. Support updates and content optimization for the firm's website and attorney bios using CMS tools.
- Monitor and troubleshoot digital platforms outside of traditional business hours to ensure smooth performance and delivery.
- Review and edit communications to ensure consistency, accuracy, and alignment with the firm's tone and messaging.
- Ensure that materials are delivered correctly and on time (related tasks include gathering precedents, editing, fact checking, proofreading, compiling, collaborating with lawyers and staff of varying seniority levels, archiving).
In addition, responsibilities related to maintaining firm and client information are to be adhered to by all employees. This includes complying with the firm's information security policies, protecting firm assets from unauthorized access, disclosure, modification, destruction or interference, and reporting security events or potential events or other security risks to management.
QUALIFICATIONS
- Excellent writing/editing, proofreading, grammar and research skills (a writing and proofreading test is required).
- Excellent analytical and organizational skills, with a very high level of attention to detail.
- Ability to problem-solve, handle multiple priorities simultaneously, communicate matters of concern effectively and meet deadlines consistently.
- Proactive; takes ownerships and shows initiative. Remains committed to high work product standards without direct supervision.
- Comfortable executing high-visibility and time-sensitive matters while maintaining a composed and professional demeanor.
- The ability to work and collaborate as a part of a global team is essential.
- Ability to work in a demanding professional environment to demonstrate good judgment, handle time-sensitive requests from multiple lawyers, across time zones, and to generate quality work product in a fast-paced environment.
- A commitment to the highest standards of excellence and professionalism that are the hallmarks of our legal practice.
EDUCATION AND/OR EXPERIENCE
- One to three years of experience working for a law firm, financial institution or other similarly demanding environment.
- Familiarity with email marketing platforms (e.g., Vuture, HubSpot, Mailchimp), web content management systems (Crownpeak) and CRM (DealCloud) tools. The firm provides additional training in core software programs, as needed, to enhance skills and speed of work.
- Familiarity with and interest in web analytics software such as Google Analytics.
- Proficiency in standard spreadsheet, database, word processing and presentation applications (e.g., Excel, Word, PowerPoint, Adobe, Zoom).
- B.A. or equivalent required.
Compensation
The base salary range offered for this role will be between $60,000 and $75,000. When determining a candidate's compensation offer, elements unique to each person are taken into consideration including but not limited to skill set, experience level, performance, professional certifications, degrees and location, as well as the needs of the Firm.
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